Category: Android

Ad Monetization Tips: Maximizing your App Ad revenues for the holidays using the Microsoft Ad Monetization platform

Ad Monetization Tips: Maximizing your App Ad revenues for the holidays using the Microsoft Ad Monetization platform

Did you know that app developers make the most money from Advertising during the holiday season than at any other time of the year? Advertisers spend huge sums promoting their brands through Digital Ad...

Microsoft Store app and game submission deadlines for the holiday season

Microsoft Store app and game submission deadlines for the holiday season

Every year the Microsoft Store sees an increase in the number of customers downloading and purchasing content during the holiday season. During the holiday months of 2016, the Microsoft Store saw more than a 30% increase in the number...

Best practices for using video ads in Windows apps

Best practices for using video ads in Windows apps

Interstitial videos are a highly engaging ad format that, if used right, have much higher monetization potential as compared to more traditional ad formats. Interstitial videos are typically 15-60 seconds long and take up...

New Tools in Windows Device Portal for the Windows 10 Fall Creators Update

In the Windows 10 Fall Creators Update, Device Portal now offers several new tools from across Windows to help you location test your UWP, explore Mixed Reality, build new hardware peripherals and test your...

Using your ad units correctly when you have multiple store apps

Using your ad units correctly when you have multiple store apps

As we had blogged earlier, ad unit performance has a direct correlation with the application category and the users targeted by the application. Having an ad unit associated with multiple store applications leads to...