Category: Apps

Best practices for using video ads in Windows apps

Best practices for using video ads in Windows apps

Interstitial videos are a highly engaging ad format that, if used right, have much higher monetization potential as compared to more traditional ad formats. Interstitial videos are typically 15-60 seconds long and take up...

New Tools in Windows Device Portal for the Windows 10 Fall Creators Update

In the Windows 10 Fall Creators Update, Device Portal now offers several new tools from across Windows to help you location test your UWP, explore Mixed Reality, build new hardware peripherals and test your...

Using your ad units correctly when you have multiple store apps

Using your ad units correctly when you have multiple store apps

As we had blogged earlier, ad unit performance has a direct correlation with the application category and the users targeted by the application. Having an ad unit associated with multiple store applications leads to...

Windows Store: video trailers, improved Store listings, advanced sales, and other new capabilities

At Build 2017, the Windows Store announced the initial availability of several features. Today, I want to share with you that all accounts have access to these features: More ways to promote your apps...