Category: Ads

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Announcing the Windows Premium Ads Publishers Program

Announcing the Windows Premium Ads Publishers Program

As part of our continuous efforts to help Windows developers monetize better through ads, we are very excited to announce the launch of the Windows Premium Ads Publishers Program – a curated collection of ad enabled apps that are...

Best practices for using video ads in Windows apps

Best practices for using video ads in Windows apps

Interstitial videos are a highly engaging ad format that, if used right, have much higher monetization potential as compared to more traditional ad formats. Interstitial videos are typically 15-60 seconds long and take up...

Using your ad units correctly when you have multiple store apps

Using your ad units correctly when you have multiple store apps

As we had blogged earlier, ad unit performance has a direct correlation with the application category and the users targeted by the application. Having an ad unit associated with multiple store applications leads to...